YiFang Tsai
Graphic Design Portfolio
Hello! I’m YiFang — a Taiwanese artist and graphic designer based in Texas.
In addition to my portrait art, I bring a storytelling approach to branding, social media, and print design.
I believe great design is more than decoration — it communicates warmth, clarity, and emotion.
With every project, I blend clean composition with heartfelt storytelling to help brands connect meaningfully with their audience.
Below are selected works from YiFang Studio and Texas Select Tea, showing my range and creative process.
Texas Select Tea
Branding & Marketing Design
I collaborated with Texas Select Tea to refresh their brand visuals and marketing materials. The projects below demonstrate my approach to packaging, print, and promotional design.
Goal: Refresh packaging to better reflect the brand identity and appeal to customers
Tools: Adobe Illustrator, Photoshop
I redesigned all 21 flavored tea product labels to improve clarity, brand consistency, and shelf appeal. The new designs feature clean typography, balanced layouts, and warm, inviting colors that reflect the natural, handcrafted quality of Texas Select Tea.
Tabletop Signs
I collaborated with Texas Select Tea to refresh their brand visuals and marketing materials. The projects below demonstrate my approach to packaging, print, and promotional design.
Goal: Create in-store promotional materials that reflect the brand and attract customers
Tools: Adobe Illustrator, Photoshop
I designed tabletop signs for Texas Select Tea to be displayed in local restaurants that are brand clients, promoting seasonal tea beverages. Each piece reinforces the brand’s identity while complementing the restaurant’s style, using clean layouts, attractive imagery, and clear messaging to help customers quickly understand the promotion and encourage them to enjoy more tea.
Social Media Images
To support Texas Select Tea’s online presence, I created a series of social media graphics highlighting seasonal teas, coffee, and beer offerings. These posts aim to tell a story about each product, engage followers, and make promotions easy to understand at a glance.
Goal: Promote Texas Select Tea, coffee, and beer products online and engage customers on social media
Tools: Adobe Illustrator, Photoshop
Description:
I designed social media images for Texas Select Tea to highlight seasonal teas, new flavors, and promotional campaigns. Each post is designed to capture attention and tell a story about the products, helping followers connect with the brand and understand promotions quickly.
